With more than 13 years of experience in public relations, marketing, social media and digital strategy, Casey has used his talents to advance meaningful initiatives in the education, nonprofit and corporate sectors. As an experienced leader, Casey takes great pride in helping his team develop professionally and excel in their roles as they advance their organization’s objectives.

Key Accomplishments

  • Developed numerous revenue sources through partnerships, including an ongoing cause marketing relationship with Zynga that has raised more than $500,000 to date for Heifer International through the sale of in-game items in FarmVille and other titles
  • Established social media programs, strategies and best practices at both Acxiom, a global technology corporation, and Heifer International, an international nonprofit organization
  • Led the development of a mobile tablet app version of Heifer’s World Ark magazine


Digital Engagement Manager: Heifer International, 2009-present

  • Directs a cross-disciplinary team that integrates digital tactics into traditional communications, media relations and fundraising initiatives; manages a marketing budget and relationships with numerous internal and external stakeholders
  • Wrote and implemented a strategy for owned, earned and paid social media that led to significant growth in the organization’s presence across key social networks
  • Launched the World Ark blog; assembled and managed a global team of contributors
  • Developed numerous campaigns for donor lead generation, conversion and retention through digital content development, social media engagement and content marketing
  • Implements advertising and promoted content within platforms including Facebook and Twitter; collaborates with e-commerce team for search engine optimization (SEO) efforts
  • Leads a program for digital influencer engagement and the adoption of emerging platforms like Tumblr and BuzzFeed

Public Relations Manager: Acxiom Corporation, 2008-2009

  • Facilitated media relations, maintained an online newsroom and served as liaison to Edelman — a global public relations agency
  • Provided public relations support for product launches, including news release writing and building relationships with key industry journalists
  • Managed corporate social media presence; monitored social media and blogs; provided analysis of impact and ROI
  • Advised leadership on social media best practices and emerging trends; developed organization’s first social media policy

Communications Director: Central Arkansas Christian Schools, 2002-2008

  • Developed the organization’s first PR department; provided strategic counsel and planning
  • Served as primary media spokesperson; gave numerous on-camera interviews; managed both crisis planning and response
  • Built working relationships with media; significantly increased earned media coverage
  • Launched Insights, a printed biannual alumni and parent magazine
  • Established both standardization and discipline in branding, messaging, communication policies and advertising strategy
  • Initiated and managed two website redesign projects; served as web editor

Public Affairs Volunteer: American Red Cross (national headquarters), 2001

  • Conducted interviews and compiled information for positive client stories
  • Assisted the disaster public affairs team with numerous media outreach and research tasks
  • Fielded requests for information from national media outlets including The Associated Press, The New York Times Magazine and “The Oprah Winfrey Show”

Intern: Dick Jones Communications, 2001

  • Developed feature stories about clients at an agency serving the higher education community
  • Managed a list of faculty subject matter experts that was circulated to national media contacts
  • Pitched story ideas to media outlets including The Chronicle of Higher Education, The Philadelphia Inquirer and The Associated Press


  • Cornell University: Certificate in data-driven marketing
  • Harding University: Bachelor of arts degree in public relations

Associations & Awards

  • Public Relations Society of America (PRSA): Past committee chair
  • Direct Marketing Association (DMA): Organizational membership in Nonprofit Association
  • PRISM Award, PRSA Arkansas Chapter: Best Digital Magazine — World Ark magazine app
  • EXCEL Gold Award, National Association Media Publishing (AM&P): Media Innovation in Mobile Apps — World Ark magazine app


Public Relations Platforms/Cision, Business Wire, NewsWhip
8 / 10
Social Media Management & Analysis Tools/HootSuite, TweetDeck, Radian6, Google Analytics
10 / 10
Content Creation & Management Applications/Wordpress, Blogger, Adobe Digital Publishing Suite, Adobe Creative Suite, Microsoft Office, Apple iWork
7 / 10
Project Management Tools/Basecamp, Workfront, Google Docs, SharePoint
6 / 10
Knowledge of web development process and experience in project management
9 / 10
Experience in contract review process and collaborating with legal counsel
8 / 10
Skilled manager with extensive experience in staff development and professional coaching
10 / 10